Google Trends Alternatives
In the world of digital marketing and SEO, understanding keyword popularity trends is crucial for staying ahead of the competition and creating successful campaigns. While Google Trends is a popular tool for this purpose, it has its limitations. For this reason, many marketers are turning to alternative tools to get a more comprehensive view of trending topics and emerging patterns. In this article, we will explore the top Google Trends alternatives for 2025.
1. Exploding Topics
Exploding Topics is a powerful tool that scours the web for emerging trends across various industries. Unlike Google Trends, which requires specific search terms, Exploding Topics allows users to simply select a category and explore over 1 million topics for trends. This tool is particularly useful for uncovering hot topics and items before they become mainstream.
One of the key advantages of Exploding Topics is its ability to reveal new trends that may not be on your radar. For example, in May 2020, the tool identified “AI writing tool” as a trending topic, leading to a surge in search interest within the SaaS category. Similarly, in June 2019, Exploding Topics discovered the trend of “air fryers” 18 months before the product category took off.
In addition to uncovering trends, Exploding Topics also forecasts future trends, making it invaluable for marketers, investors, and ecommerce companies looking to stay ahead of the curve.
2. Semrush
Semrush is another popular tool among digital marketers, social media marketers, and bloggers. This all-in-one tool offers a wide range of features, including keyword research, content development, paid advertising support, rank tracking, and competitor analysis.
One of the key advantages of Semrush is its user-friendly interface, making it easy for users to navigate and access its many features. The tool offers three different packages to cater to the needs of various users, ranging from basic keyword research to advanced features like backlink management and website content optimization.
However, teams without technical SEO understanding may not be able to fully utilize all of Semrush’s capabilities, potentially leading to wasted resources. Additionally, the tool can be costly, with pricing ranging from $139.95 to $499.95 per month, with yearly discounts available.
3. Treendly
Treendly is a trend analysis tool that bills itself as “Google Trends on steroids.” The tool offers a trend database and personalized trend reports to help users discover new industry trends and stay ahead of the competition.
With Treendly, users can search and filter trends, view trend data across multiple platforms, anticipate trend growth, and store trends in a library for future reference. The tool also provides insights into popular searches on Google, YouTube, and Amazon, helping e-commerce teams and digital marketers understand customer behavior and preferences.
Treendly offers two premium plans: Starter for $49 per month and Enterprise (pricing available upon request). While the Starter plan has limitations in terms of tracking trends and custom reports, the Enterprise plan provides a more comprehensive suite of features for advanced users.
In conclusion, while Google Trends is a valuable tool for keyword popularity research, it has its limitations. For a more comprehensive view of trending topics and emerging patterns, marketers can turn to alternative tools like Exploding Topics, Semrush, and Treendly. By utilizing these tools, marketers can stay ahead of the competition, identify new opportunities, and create successful campaigns in 2025 and beyond.